In a bold move to empower businesses across India, Amazon India is set to open its logistics network to merchants who do not sell on its platform. This initiative allows direct-to-consumer (D2C) brands to tap into Amazon’s vast fulfillment and supply chain capabilities, delivering products seamlessly from their own websites or other sales channels.

Through multi-channel fulfillment (MCF), sellers can now leverage Amazon for picking, packing, and shipping, while enjoying simplified order management, tracking, tax invoicing, and shipping—regardless of where the sale originates.

 

Industry observers see this as a strategic push ahead of India’s festive season, a peak period that typically drives a major share of e-commerce sales. With this initiative, Amazon India also aims to digitize 10 million small businesses by 2025, reinforcing its commitment to fostering a robust digital commerce ecosystem.

This move could redefine how small and medium businesses manage logistics, enabling them to compete more effectively without the burden of building their own delivery infrastructure.

 

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